Yelp is a free online service where patrons review various businesses for the General Public’s consumption. On a scale of one to five stars, users have an opportunity to rate and provide an explanation for their rating. To business owners, Yelp reviews are nothing to be taken lightly – they control the number of people who will come to a business.
Small businesses need positive yelp reviews the most. Even just one good review can boost a business’s reputation. To encourage this Small business give incentives via discounts or free merchandise in exchange for positive yelp reviews. Additionally, Yelp also profits off of Small businesses ’ desperation to stay relevant charging them excessively for ads.
Yelp’s business strategy is two-faced charging businesses for ads while excessively filtering their positive reviews while placing a heavy emphasis on negative reviews. According to rumors, Yelp filters based on extreme reviews – both good and bad, a person’s previous reviews, and the length of the review. Unfortunately due to Yelp’s popularity, it has over 66 million monthly users. This leads to automation and algorithms which means some genuine reviews can be cut off if they don’t fit the proper criteria. Yelp won’t successfully inform people if yelp doesn’t acknowledge everyone’s opinions.
It is important to note these so-called algorithms prevent spam and fake reviews. However, more real reviews are taken out then fake reviews – the opposite of the main intention.
Yelp In today’s modern society it is impossible to survive without a yelp page so business owners are forced to listen to whatever Yelp tells them. Yelp is missing the human touch. It is important to not understand Yelp before you take it at face value.